SEGMENT

🟠 Snowflake went full Titanic and Segment's Linked Audiences, Events, Reverse ETL, and Profile Sync are drowning in the debris. Syncs are ghosting you harder than that person who said 'we should hang out sometime.' Good news: your data will magically resume once Snowflake remembers how to database. (Auto-resolved: no updates in 24h)

⏰ Jun 22, 2026 Fixed (for now) spotted via status_rss

// The official story

(US West 2) Partial degradation of Linked Audiences, Linked Events, Reverse ETL, and Profile Sync due to external Snowflake Outage

// Status page says

Jun 22 , 15:14 PDT Identified - An ongoing upstream outage with Snowflake is causing degraded performance for Segment products that rely on customer data warehouses. - Impacted Products: Linked Audiences, Linked Events, Reverse ETL, and Profile Sync. - Current Status: Syncs and data processing may be failing. - Action Required: None. Data workflows will resume automatically once Snowflake capabilities are restore

🔗 Official status page (for the PR-approved version)

https://status.segment.com/incidents/9cjs2d8x5n7q

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🟢 SEGMENT Jul 03, 2026

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🟢 SEGMENT May 08, 2026

🔴 Segment's Reddit Conversions API is ghosting your data because AWS us-east-1 decided to take an unscheduled vacation. Reddit's infrastructure went dark, so your conversion events are now just vibes in the void. Monitoring the situation like it's a true crime podcast. (Auto-resolved: no updates in 24h)

🟢 SEGMENT Apr 13, 2026

🟡 Segment's Audience Preview decided to ghost its users mid-April. Engineers are currently playing detective with zero leads, which is awkward considering this is literally a data company. (Auto-resolved: no updates in 24h)