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SEGMENT
🟠 Segment's UI decided old profile traits (60+ days dormant) should be invisible to Audience Builder and pickers. Plot twist: the data's fine, just the UI is having an existential crisis about what counts as 'active.'. (Auto-resolved: no updates in 24h)
// The official story
Segment App UI Issue with Profile Traits with no recent activity
// Status page says
Sep 2 , 18:04 PDT Identified - We have identified an issue that may cause profile traits with no activity in the last 60 days to be unavailable in Audience Builder, trait and event pickers, and related trait detail views for some customers. This is a display issue only; underlying customer event and profile data is not affected.
🔗 Official status page (for the PR-approved version)
https://status.segment.com/incidents/pm50zz4xvtdlSegment's Greatest Hits
🟢 SEGMENT
Jul 03, 2026
🔴 Segment's Criteo integration just discovered what happens when your ad targeting partner forgets to pay the electricity bill. Criteo's API decided to ghost everyone, which means your audience data is experiencing a sudden existential crisis. (Auto-resolved: no updates in 24h)
🟢 SEGMENT
Jun 22, 2026
🟠 Snowflake went full Titanic and Segment's Linked Audiences, Events, Reverse ETL, and Profile Sync are drowning in the debris. Syncs are ghosting you harder than that person who said 'we should hang out sometime.' Good news: your data will magically resume once Snowflake remembers how to database. (Auto-resolved: no updates in 24h)
🟢 SEGMENT
May 08, 2026
🔴 Segment's Reddit Conversions API is ghosting your data because AWS us-east-1 decided to take an unscheduled vacation. Reddit's infrastructure went dark, so your conversion events are now just vibes in the void. Monitoring the situation like it's a true crime podcast. (Auto-resolved: no updates in 24h)
🟢 SEGMENT
Apr 13, 2026
🟡 Segment's Audience Preview decided to ghost its users mid-April. Engineers are currently playing detective with zero leads, which is awkward considering this is literally a data company. (Auto-resolved: no updates in 24h)