← Back to the carnage
SEGMENT

⚪ Segment's Snowflake connectors got ghosted for 10 hours while Snowflake had an existential crisis. Your data pipelines didn't break—they just took an unscheduled sabbatical courtesy of the warehouse that's supposed to be reliable. (Auto-resolved: no updates in 24h)

⏰ Jan 19, 2026 Fixed (for now) spotted via status_rss

// The official story

Snowflake RETL sources and Warehouse Destinations are failing due to Snowflake Outage

// Status page says

Dec 16 , 08:55 PST Resolved - This incident has been resolved. Dec 16 , 00:24 PST Update - We are continuing to investigate this issue. Dec 15 , 22:37 PST Investigating - We are currently monitoring the issue . Outage is declared here : https://status.snowflake.com/incidents/xdxj4klf7sc5

🔗 Official status page (for the PR-approved version)

https://status.segment.com/incidents/q5ggjl390b33

Segment's Greatest Hits

🟢 SEGMENT Sep 03, 2026
🟠 Segment's UI decided old profile traits (60+ days dormant) should be invisible to Audience Builder and pickers. Plot twist: the data's fine, just the UI is having an existential crisis about what counts as 'active.'. (Auto-resolved: no updates in 24h)
🟢 SEGMENT Jul 03, 2026
🔴 Segment's Criteo integration just discovered what happens when your ad targeting partner forgets to pay the electricity bill. Criteo's API decided to ghost everyone, which means your audience data is experiencing a sudden existential crisis. (Auto-resolved: no updates in 24h)
🟢 SEGMENT Jun 22, 2026
🟠 Snowflake went full Titanic and Segment's Linked Audiences, Events, Reverse ETL, and Profile Sync are drowning in the debris. Syncs are ghosting you harder than that person who said 'we should hang out sometime.' Good news: your data will magically resume once Snowflake remembers how to database. (Auto-resolved: no updates in 24h)
🟢 SEGMENT May 08, 2026
🔴 Segment's Reddit Conversions API is ghosting your data because AWS us-east-1 decided to take an unscheduled vacation. Reddit's infrastructure went dark, so your conversion events are now just vibes in the void. Monitoring the situation like it's a true crime podcast. (Auto-resolved: no updates in 24h)